Volvo Trucks/
Live Test Series

The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers.

Commercials

The Epic Split - Live Test 06
The Chase - Live Test 05
The Hamster - Live Test 04
The Technician - Live Test 03
The Hook - Live Test 02